Working for the land of Hermann
We, Lippe Tourismus & Marketing GmbH, are responsible for marketing the ‘Land of Hermann’ region on behalf of our shareholders. We do this in the areas of tourism and location marketing through internal and external marketing.
In this area, we fulfil the task of providing all towns and municipalities in Lippe, and of course the local retail, catering and hotel businesses, with visitors and purchasing power.
Our core tasks are: market research & evaluation, service for guests & tourism partners, tourism marketing, press & public relations, product development, cooperation & networks, and projects.
Our tourism marketing is based on the analysis of statistical data and trend studies, as well as our own evaluation, which has been carried out continuously since 2009.
The evaluation is based on three pillars. Firstly, a survey of the region's excursion destinations is conducted, secondly, larger selected events are surveyed, and thirdly, special surveys on specific topics are carried out. In this context, an average of 6,000 visitors are surveyed annually.
The further development of service quality is an ongoing process for us. That is why we, like numerous regional tourist information offices, have participated in the German Tourism Association's ‘Service Q’ project and have been awarded a certificate of excellence. In addition, we also have trained certifiers for awarding stars to holiday apartments/houses and guesthouses, quality coaches for hiking-friendly establishments, and can evaluate bicycle-friendly establishments as Bett + Bike establishments according to the criteria of the ADFC (German Cyclists' Association) and certify quality hiking trails according to the criteria of the German Hiking Association.
In addition to our core tasks, we participate in and support projects that aim to make the region even more attractive.