© Lippe Tourismus & Marketing GmbH

Cultural Travel Destination NRW

EFRE - at NRW level

Innovation Programme ‘Cultural Travel Destination NRW

Together with the regional landscape associations, the NRW Foundation and regional tourism organisations, Tourismus NRW is launching the “Cultural Travel Destination NRW” Innovation Programme — the first state-wide funding project for cultural tourism in rural areas.

The aim is to enhance the visibility and attractiveness of cultural institutions with the greatest untapped potential and to position them more strongly as travel destinations.