Hiking Competence Centre ‘WALK’
After the establishment of the Hiking Competence Centre “WALK”, the national marketing of the centre — with its thematic and tourism-related offers — will be carried out to showcase the region in all its facets.
The brand identity “WALK – Wandern. Austausch. Lernen. Kompetenz” (Hiking. Exchange. Learning. Competence) has been successfully established.
The necessary foundations have been laid to launch successful national and international marketing activities for “WALK”. The next step is to initiate cross-media marketing for the Competence Centre in order to communicate its offers sustainably and continuously.
