Projects in North Rhine-Westphalia
The EFRE projects are intended to promote the unique selling points of NRW, develop regional strengths, promote supraregional cooperation and establish a regional link. It is therefore important that the project ideas are placed in the context of regional tourism strategies. Lippe Tourismus Marketing GmbH does not only participate financially in the ERDF projects, but also contributes its tourism know-how at various levels. As part of the “KulturReiseLand NRW” project, we represent the Region Teutoburger Wald and were able to place four
projects from OWL (Marta, Corvey, WRM and Lippischen Landesm.). In the “Gutes aus NRW genießen” project, Tourism NRW and we as project partners staged the culinary offerings of the North Rhine-Westphalian travel state to strengthen the gastronomic landscape and the brewery industry. A further goal is to attract more local producers for tourism destination marketing, whose production and products the guest can experience locally.